Automatic money turns out to mean investment. Legally, it seems, if you put money into a project and someone else does the work of generating profits that is investment. A lot of the methods that Makemoney Knotwork investigated involved investing time rather than money but really that too is investment.

Thus over time it has become apparent that the real topic of research for Makemoney Knotwork is investment.

Investigating the topic of investment of course led into Forex: investment in foreign exchange, the exchange of currencies. Forex is a vast vast market, moving huge sums of money. Exploiting it algorithmically is far from being a new idea. Like the stock market, Forex has been analysed over and over for generations in the search for automatic or algorithmic methods of prediction and exploitation. There is already cyber-war out there, an ever increasing number of computers all pitted against each other trying to out-predict each other. The math involved must already be into some hairy areas of chaos theory and fractals. It is certainly a long way from where the Makemoney Knotwork project began because back when we began the automatic moneymaking that we had been seeing in action had basically been automated advertising, moving into automated publishing.

As I write, automatic publishing has boomed in the "mainstream" of online commerce but our own experiments with it have seemed to show that it is suffering the same old predictable diminishing of returns that it went through in the "adult" arena. There are still search engines that are easily fooled by autogenerated sites, and there are some site-generators that make not-too-awful sites, but in general the trend now seems to be back toward hand-built sites. Or at least hand-customised: the site-generators are still being used a lot for building of initial sketches that are then hand-elaborated.

Recently online marketers have started to rave a lot about content. Building content sites has become quite the rage. But of course what they mostly try to sell is automation. More and more products for automating content-sites have been coming out. More and more programs that try to automatically generate content too. But the more that appear, the more that are used, the more returns will diminish. Online publishing seems to be becoming more and more akin to brick and mortar world publishing. Just like a magazine publisher, website publishers are finding more and more that life for a publisher is a never ending search for affordable content, profitable content.

Nowadays instead of just the classic cry of "the money is in the list" one sees more and more often the slogan "content is king". It is as in the old days of the adult web: content is king versus traffic is king; except that seemingly the marketers tend to see traffic as originating in their list. Usually the folk who are saying that the money is in the list are not the folk who are successfully exploiting the major search engines. With the engines, content is king. But as long as that content is being analysed and ranked algorithmically it ought in principle be vulnerable to being generated algorithmically. Hence the proliferation of automated content-generators.